Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”

As Cicero would put it, “Um, not so fast.”

The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin.

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Furniture

Functional and convenient designs, moulded into singular objects that exude a universal and timeless character. Serax’ assortment includes small furniture objects by renowned interior designers and artists, such as erratic or tight-lined side tables, multifunctional racks, handy trestle-tables and other inventive contraptions destined to making life easier and giving your interior that extra touch.

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Kitchen items and cookware

Cooking … a daily ritual that for many of us is more than just providing a basic need. The new Serax Cookware line is ideal for all enthusiasts of delicious no-fuss cooking. Whether you opt for the lightweight aluminum cooking pots from the Pure series or the more robust cast iron Surface for Serax pots and pans, with this cookware you are opting for beauty and the ease of use of materials that are suitable for all common heat sources.

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Tableware, cutlery and glassware

“Great tableware allows us to stand out; to look different and to show that difference boldly.”

There is no accounting for taste, we all know that. But there is no getting around the fact that a meal tastes a lot better when the picture is complete. When the tableware forms the ideal canvas for your culinary chef d’oeuvre, when there is more to the glasses than just a means to quench your thirst, and when the cutlery is so beautiful and sits so comfortably in the hand that it enhances your taste experience. With Serax’ cutlery collections, your picture is always complete.

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Interior accessoires

With an extensive range of interior accessories, Serax brings to life the vision and passion of renowned and emerging artists and designers. A wide variety of playful, graceful and robust vases is complemented with colorful tea-light holders, scented candles, and peculiar objects that deceive the eye. A collection of functional and aesthetically pleasing eye-catchers with well thought-out designs that add cachet and stand out.

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A daring covenant of European warmth and American vastness.

‘Is it because hands have made them that people always want to touch them…’

Henry Dean glass objects are created out of mouth blown and handmade glass.

Imperfections and bulbs you can encounter in a glass or vase are a result of the artisan work. They are a part of each object and create its own unique appearance.

Applying color to glass and experimenting with different techniques is Henry Dean’s fascination and leads to incomparable and exceptional glass objects.

The collection consists of three branches, Henry Dean, Land by Dean and Dean flowers.